Skip to content

Connect HubSpot and SQL Server to unlock the power of automation

  • No credit card required
  • Free forever for core features
  • 14-day trial for premium features and apps
Choose a Trigger
Choose an Action
Google Logo Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate HubSpot with SQL Server - no code necessary. See how you can get setup in minutes.

100%
Help
HubSpot logo
HubSpot
HubSpot logo
HubSpot
1. Choose trigger event
SQL Server logo
SQL Server
SQL Server logo
SQL Server
2. Choose action
HubSpot logo
1. Select the event
Setup
Test
HubSpot logo
HubSpot
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Create Custom Query" in SQL Server.

You’re connected!

Zapier seamlessly connects HubSpot and SQL Server, automating your workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024
G2 Badge - Best Results - Winter 2024
G2 Badge - Most Implementable - Winter 2024
G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your HubSpot to SQL Server integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about HubSpot + SQL Server integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and SQL Server

What is needed to connect HubSpot with SQL Server?

To connect HubSpot with SQL Server, you'll need access to both accounts. Ensure your HubSpot API key or OAuth token is on hand, while for SQL Server, you should have the connection string details like server name, database name, and authentication credentials.

How can triggers be set up in the integration between HubSpot and SQL Server?

You can set up triggers in the integration by specifying an event in HubSpot that initiates an action. For example, a new contact entry in HubSpot could trigger automatic data input into the corresponding table in SQL Server.

What actions can be performed in SQL Server from a HubSpot trigger?

Actions such as inserting new records, updating existing records, or deleting records can be performed in SQL Server. These actions are initiated when specific triggers, like form submissions or contact updates in HubSpot, occur.

Is it possible to update existing entries in SQL Server based on changes in HubSpot?

Yes, it's possible to update existing entries in SQL Server when changes are detected through specific triggers in HubSpot. For example, if a contact's email changes, this can automatically update the corresponding record.

How do we ensure data consistency between HubSpot and SQL Server during integration?

Data consistency is managed by mapping fields accurately and setting conditions under which data transfers occur. We recommend using timestamps or unique identifiers to sync updates both ways effectively.

Can we filter which data gets transferred from HubSpot to SQL Server?

Yes, filtering rules can be applied within the integration setup to transfer only certain types of data from HubSpot based on criteria such as deal stage or contact source.

What should be done if there’s an error during the integration process between HubSpot and SQL Server?

If there's an error during the integration process, checking logs for error messages is a good start. Confirm that all authentication credentials are correct and review trigger-action setups for any misconfigurations.

Practical ways you can use HubSpot and SQL Server

Track new leads in SQL Server.

When a new contact is created in HubSpot, Zapier will add a new row in your SQL Server database. This improves lead tracking and ensures business owners have a comprehensive, up-to-date view of potential clients.

Business Owner
Try it
Sync database changes with HubSpot.

When a row is added or updated in SQL Server, Zapier updates the corresponding company record in HubSpot. This ensures your CRM always reflects the latest database changes, saving time on manual updates and preventing data inconsistency.

IT
Log form submissions to SQL Server for better analysis.

When a new form submission is received in HubSpot, Zapier automatically adds the data as a new row in SQL Server. This creates a centralized data source for analyzing marketing campaign performance over time.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Property Name
      Required
    Trigger
    Instant
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Event Type
    Trigger
    Polling
    Try It

Learn how to automate HubSpot on the Zapier blog

Learn how to automate SQL Server on the Zapier blog

hubspot logo
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
Related categories
Similar apps
Inbound Now integrationsInbound Now integrations
Inbound Now
Marketing Automation, WordPress
Intercom integrationsIntercom integrations
Intercom
Customer Support
Zapier Interfaces integrationsZapier Interfaces integrations
Zapier Interfaces
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
sql-server logo
About SQL Server
SQL server (or MS SQL) is a top of the line database geared for the cloud
Related categories
Similar apps
MySQL integrationsMySQL integrations
MySQL
Databases
PostgreSQL integrationsPostgreSQL integrations
PostgreSQL
Databases
Firebase / Firestore integrationsFirebase / Firestore integrations
Firebase / Firestore
Databases

Connect HubSpot to SQL Server on the world's largest no-code automation platform

Google Logo Sign up with Google