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Katie Paterson

Katie Paterson is a freelance writer and digital marketer specializing in marketing, technology, recruitment, and business growth. She lives in Glasgow, Scotland.

Katie Paterson

Katie's articles

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More from Katie

App comparisons

HubSpot vs. Mailchimp: Which marketing tool is right for you? [2025]

We tested HubSpot and Mailchimp's marketing features to see how they stack up. Here's what we learned.

By Katie Paterson

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13 min read

App comparisons

Webflow vs. WordPress: Which is better for your website? [2025]

While Webflow and WordPress have similar functions, they're very different products that take a totally different approach to building websites. I spent time testing both apps in depth to see where each one shines (and doesn't)—and here's what I found.

By Katie Paterson

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14 min read

App tips

7 ChatGPT prompts for sales emails that actually work

Here are seven tried-and-tested ChatGPT prompts for sales emails that will actually stand out in your prospects' inboxes.

By Katie Paterson

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11 min read

A hero image for Google Docs app tips with the Google Docs logo on a blue background

App tips

12 Google Docs formatting tricks to make your files pretty

Insert a signature, add a border, make a table of contents—these Google Docs formatting tips will help you add flair to any document.

By Katie Paterson

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8 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'