6 ways to automate LinkedIn Conversions with Zapier

Your LinkedIn ad strategy shouldn't rely solely on generating leads—it should drive real revenue. But many businesses only track form-fills and lead submissions to understand the success of their campaigns, never connecting the dots between ad clicks and actual sales. 

That gap can lead to wasted ad spend, incomplete reporting, and missed opportunities to optimize campaigns for high-value conversions. With LinkedIn Conversions API (CAPI), you can sync both online and offline sales data—giving LinkedIn the full picture of which ads are truly driving results. Instead of optimizing based on lead form completions alone, you can track actual purchases, deal closures, and high-intent customer actions to refine your targeting and maximize ROI.

But manually tracking and sending every conversion event to LinkedIn is impossible to do at scale, especially when you're using multiple platforms and tools to capture leads. 

That's where Zapier's LinkedIn Conversions integration comes in. With just a few Zaps—our word for automated workflows—you can automatically send conversion events from apps like Shopify or your CRM directly to LinkedIn Conversions. That way, LinkedIn can optimize your ads based on actual revenue (and not just early-stage leads).

Table of contents

• Send CRM events as conversions

• Send form submissions as conversion events

• Track lead activity from other ads

• Send sales as purchase events

• Turn sign-ups and registrations into conversions

• Create conversion events from webhooks

Send CRM events as conversions

Whenever someone clicks on one of your LinkedIn ads and goes on to make a purchase, signs up to your website, or signals any kind of intent, your sales team likely logs these events in your CRM (like Salesforce, HubSpot, or Pipedrive). 

Understandably, you'll want to send every one of those events to LinkedIn Conversions. Without this holistic overview, you risk missing key insights and leaving potential ROI on the table. But manually tracking and reporting these events to LinkedIn Conversions can easily lead to inaccurate attribution, as delays or human error can prevent conversions from being properly linked to the original ad clicks.

Instead, you can copy companies like MarketHire and use Zapier to turn new deals or updated opportunities in your CRM into conversion events in LinkedIn. 

Here are a few similar Zaps to keep your ads data always up to date (and accurate).

If you want to avoid sending conversion events before you're sure what the outcome will be, you should add a delay step to delay the submission of the event to LinkedIn Conversions. That way, you're tracking qualified conversions rather than just initial engagement. Instead of immediately reporting a LinkedIn ad click as a conversion, you can wait three days to see if the lead takes further action in your CRM—like making a purchase, booking a demo, or moving further down the funnel. By delaying the event, you can reduce premature tracking, improve attribution accuracy, and help LinkedIn optimize your reporting.

Send form submissions as conversion events

Many marketing teams rely on form submissions as a key metric for measuring ad success—but a filled-out form doesn't always translate to a real sales outcome. Without connecting those submissions to actual conversions, you risk optimizing for leads that never buy, rather than those that drive revenue.

By syncing form submissions to LinkedIn Conversions, you can close the gap between lead generation and actual sales. Instead of manually tracking sign-ups across multiple platforms, you can use Zapier to automate the entire process—capturing lead data from your forms, sending it to your CRM (like HubSpot or Pipedrive), and reporting conversions back to LinkedIn. Use these Zaps to get started:

Track lead activity from other ads

Many businesses today use a mix of advertising platforms to capture leads from multiple channels. You might be running lead generation ads on LinkedIn while also capturing leads through Google Ads or Facebook Lead Ads, creating a comprehensive sales funnel.

Manually tracking and reporting these leads across platforms can be a hassle. But with Zapier, you can automate the process, ensuring all your lead data flows into LinkedIn Conversions effortlessly.

For example, you can send new form submissions from Facebook Lead Ads or Google Ads directly to LinkedIn Conversions. This allows you to capture and report leads from different sources seamlessly, helping you optimize your follow-up efforts to close more deals. Here are a few Zaps to get you started.

Send sales as purchase events

When it comes down to it, the best conversions are, of course, your sales. Say you're selling products on Shopify and your team records those transactions in Stripe—those will be the most valuable conversion events you'll want to track and analyze. But you can imagine the absolute chaos if you tried to manually add each and every transaction to LinkedIn Conversions. 

By using these Zaps to automatically log your sales as purchase events, you can make sure they're accounted for in your ad strategy. Not only does this open the door for personalized re-engagement campaigns, but it also improves the accuracy of your attribution data. 

Turn sign-ups and registrations into conversions

Sign-ups and registrations are more than just names on a list—they're the first step toward converting engaged prospects into loyal customers. Whether someone's registered for an event for the first time or just subscribed to your newsletter, these actions signal interest and intent.

By using these Zaps to automatically log these sign-ups and registrations as conversion events in LinkedIn, they'll be fully integrated into your ad strategy. That way, you can easily track the success of your campaigns and optimize your ad targeting based on real engagement.

Create conversion events from webhooks

Zapier lets you connect LinkedIn Conversions to thousands of apps. But what happens if you can't find the tool you're looking for in Zapier's App Directory?

Fortunately, you can use webhooks to capture data from virtually any platform and send it to LinkedIn as a conversion event. This opens up endless possibilities for tracking actions from apps that aren't natively supported by Zapier (or apps that don't support certain triggers or actions). Use these Zaps to get started:

Advanced tips for automating your ad campaign results

The best way to streamline your advertising workflows is to go beyond a simple two-step Zap. When you start with the bigger picture, you can find even more opportunities for scaling while improving efficiency.  

For example, here's a visualization (using Zapier Canvas) of how a hypothetical marketing team might build an automated system that ensures every key action—from form submissions to purchases and beyond—is instantly tracked, synced, and reported to LinkedIn Conversions. (Click to see a larger image in a new tab.)

With our LinkedIn Conversions integration, you can automate, measure, and ultimately improve how your ads perform on LinkedIn. From strengthening campaign insights to  optimizing ads across the customer journey and more, you can use automation to power your ad strategy and improve your ROI. This is just the start of what you can do with LinkedIn Conversions and Zapier. What will you automate next?

This article was originally published in October 2024, and was most recently updated in February 2025.